Android inventor andy rubin’s start-up fails

Android inventor andy rubin's start-up fails

The highly acclaimed smartphone start-up essential, led by andy rubin, who is considered the father of the android mobile system, is giving up.

Actually, the company wanted to launch an unusual new phone at the beginning of this year, only about half the width of today’s smartphones. But they see no way to bring the device on the market, explained essential in a blog entry in the night to thursday. The "new york times" reported that none of the major u.S. Mobile operators had shown any interest in the essential phone with the name gem.

Rubin was one of the founders of the start-up android, which developed an operating system for computer telephones. Google bought the company in 2005. When apple released its iphone two years later, google made android the basis for a competing smartphone platform. The operating system is offered free of charge to manufacturers. The business model ensured that android now has a market share of more than 80 percent of smartphone sales.

Rubin ran the android business until 2013 and left google in 2014. Then founded the venture capital firm playground and later essential. His reputation took a serious hit when the "new york times" wrote in 2018 that rubin had been forced to leave google after allegations of sexual assault and had received a severance package of 90 million dollars.

The revelations contributed to protests by google employees against the company’s management practices, with employees at several sites walking off the job. Rubin denied the accusations and also the information about the high severance pay.

Essential released a premium smartphone in 2017 that was unsuccessful. Plans for a loudspeaker and a smarthome platform were dropped. Most recently, the company pinned its hopes on the gem phone. It was meant as an alternative to a bulky smartphone in situations where you prefer to take a more compact device with you. Several videos in the farewell blog entry show for the first time some of the functions of the slim and elongated smartphone.

Essential has invested at least 50 million dollars in the development of the device, the "new york times" wrote. The company had $30 million left in its coffers at the end of the day – backers had invested $330 million in essential over the years at a billion-dollar valuation. Two years ago, amazon, supermarket giant walmart and several wireless carriers had shown interest in buying essential, the newspaper reported. But in the end they had lost interest, among other things because of the controversy about rubin.